fyellin (fyellin) wrote,

I don't understand modern marketing.

I grabbed a can of "Coke Zero" from the frig at work (they were out of Diet Coke) and there's this logo AVTR for the movie Avatar. Am I supposed to be such a big fan of C-0 that seeing an ad for Avatar is supposed to make me want to see it? Am I supposed to be such a big fan of Avatar that simply seeing its logo on the side of a can is going to make me yearn for that can?

What am I missing?

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